Propaganda in Advertising/PR

Propaganda is mostly known as a technique to convince people in a bad way, but in fact propaganda can be used for positive reasons as well too. Propaganda is not necessarily used for bad intentions because advertising is the same thing as propaganda, therefore the point of advertisement is to inform their target audience about the product and convince them to purchase it. There are many “Propaganda Techniques” used in advertisements, however an advertisement that has always caught my attention and uses several of the “Propaganda Techniques” are the Proactive commercial advertisements.

The first technique the advertisement uses is, appeal to fear. The commercial does a good job at making the audience fear having zits on your face and how it is not good but there is a solution. The use a celebrity to give hope to the audience and how there shouldn’t be a fear of taking care of your skin because the product Proactive is the solution since celebrities are using it so therefore they should and shouldn’t have the fear of bad skin.

Another technique used is, Testimonial. The advertisement uses several people to talk about the product and how effective it has been for them. The use testimonials to prove that the stuff really does work because regular people like us use it too and work for them so why shouldn’t it work for us. It convinces the audience to try the product since there is proof that it does work. Testimonials are the best way to attract and get the target people to purchase the product since there is no other way to show that the product really does work.

Internet

You can do almost anything on the Internet, from gaming to dating. The world today revolves around the Internet and relies on it to satisfy our needs, from doing a research project for school to applying for a job. It seems like today everyone keeps his or her noses on a computer screen.

I use the Internet for almost everything. Whenever I have a question about something, I go online and look for the answer. I use the Internet for entertainment purposes too, like downloading music and social networking with friends. The Internet is also the best way to access celebrity gossip like Perezhilton.com. Sites such as Facebook, Myspace, and Twitter are what I use to stay communicated with my friends and to network socially with friends or complete strangers. You need to be careful on the Internet since you can communicate with strangers and you never know who exactly is on the other side of the screen. On a more positive note, I use the Internet to shop as well too. Whenever stores do not have the item that I want, I go on the manufacturer’s website and order the exact shirt or shoes that I want because prices are sometimes cheaper online and they have a bigger variety of merchandise. However the number one thing I use the Internet for is for school because I turn in assignments online and I do research on assignments.

I do not know of anyone who has developed an addiction to one of these activities but I constantly hear stories about people who do on TV and newspapers. The number one story I hear of people who get addicted to an activity on the Internet is the overuse of social networks. I have heard that there are a lot of people that get addicted to social networking because it makes them feel good about themselves. Social networks lets you talk to anyone and unfortunately there are people that take advantage of people by doing so. People might identify themselves as something that they are not and others get drawn to it and want to keep talking to that “person” online. I find it unbelievable that people actually catch feelings and trust online by talking to complete strangers on social networks. It takes a tragedy to make them realize they need to stop believing and talking to strangers online. Usually its rape or sexual abuses for them to have a reality check about the situation. This affects their lives extremely and is so sad that things like this happen to people.

Television

 http://www.youtube.com/watch?v=4qSIz-Z-QSI

Length: 6:41

Description: The making of the movie, The Avatar

Chapter 6: Movies

Quiz Question: What is a Production Designer’s job in a movie like Avatar?

Answer: The person responsible for the overall look of a filmed event such as films

 

Movies

Movies is a time when one can escape their everyday lives and enter into a fantasy where you do not think of anything, but focus on the movie. My favorite movie of 2010-2011 was Scream 4. I went to the theaters to watch the movie with someone very special. At the moment a young lady and me were getting to know each other, and now we are in a relationship. Besides the memory if who I watched it with, I really enjoyed the movie. Scream 4 had me entertained the whole time because it had humor, action, and suspense. It was my first time watching a Scream movie so I was worried that I was not going to like it, but it came out to be the other way around. I was on the edge of my seat the whole time because I wanted to know what was going to happen next. There was an anonymous killer in the movie so I was entertained trying to figure out who it was; it was a surprise when I found out who it was. Besides the plot of the movie that I loved, I really like the actors they chose for the movie roles.

My all-time favorite movie is The Matrix because it is filled with action and has a very interested, mind twist plot. I first time I watched the movie was with my uncle at his house because I couldn’t watch it at the movies since it was rated R. I was about 11 years old so I couldn’t understand what was going on in the movie but was thrilled with the action in the movie. After watching the movie I wanted to be like the main character, Neo. I was Neo that Halloween and consist on trying to do the moves Neo did in the movie. That is how I know its my favorite movie of all time because it influenced a lot and still to this day I sometimes try to walk on the walls. Everything about the movie is still so stunning to me because I always remember the first time I watched it and how astonished I was after watching the film. I do not know how many times I have watched the film but every time I watch it, it never gets old for me.